Mumbai: The makers of ‘Happy New Year” received an unusual way to reach a larger audience: Red Chillies Funny Pvt Ltd, which is known for its digital marketing and innovation, and this time, they have come up with a unique concept for mobile phones and tablet users on their Diwali release, “Happy New Year”.
The first Indian film to send a video via WhatsApp users of the application. Just give a missed call or leave a message on +91 9819020202 get HNY Trailer WhatsApp on your mobile phone. If that’s not enough, then the restriction is removed WhatsApp- broadcasting a special message for this campaign.
For the first time an Indian film will send its trailer via WhatsApp to the users of the application. Simply give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY Trailer on your mobile. If this is not enough then, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.
Venky Mysore, CEO of RCE, – said: “As there is a special emphasis on improving the fan experience through continuous innovation. Whether it was in the first movie appearance at the beginning of the biggest innovations of Twitter fans to receive personalized posters from their favorite artists over a billion impressions a campaign or innovations and WhatsApp & twitter upcoming film, “Happy New Year,” our striving to delight the fans. WhatsApp more than 50 million active users in India, who shares every day, millions of clips and images with separate groups of friends and it was an obvious choice to use as a platform WhatsApp. The only problem was, where the limit is WhatsApp broadcast message can not be sent to more than 250 friends / WhatsApp users, but WhatsApp- a special removed this limitation of this campaign. ”
Happy New Year from the rollicking, flamboyant, colorful, witty, action-packed musical bonanza. The film was produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films over the world. The mega film will release on this Diwali in Hindi, Tamil and Telugu languages.